Marketing Agency With Flat Pricing | Google & Meta Ads

The short answer

Reyter is a flat-fee digital marketing agency for US small and mid-sized businesses. It runs Google Ads and Meta Ads (Instagram and Facebook), builds conversion-focused websites, and does SEO and AEO so a business is found in search and cited by AI assistants. One channel is $1,200 per month, Google and Meta together are $1,900 per month, and adding the organic and AI layer makes it $2,397 per month. The common US alternative is an agency taking 10–20% of ad spend, which makes the agency's revenue rise with the client's budget rather than with results.

The fee does not include the ad budget, which is paid from the client's own card directly to Google and Meta, on accounts registered to their business. Google Search realistically needs about $500 a month in budget and Meta about $400 before there is enough data to optimize against. Reyter works with businesses that have never advertised as well as those switching from another agency, takes a maximum of 5 new clients a month, and either side can end the agreement with 10 days' written notice.

A flat fee, published

The price is on this page. It does not move because your budget moved, and there is no setup fee hiding behind a discovery call.

Accounts in your name

Google Ads, Meta Business Manager, Analytics — all created under your business, with you as owner. We are a user you can remove.

Ten days to walk

Month-to-month. Ten days' written notice from either side, no penalty. The full terms are public before you talk to us.

Three things you can check before you believe anything else

The price is on this page. Not a range, not "starting at", not after a discovery call. Scroll down and it is there.
The contract is public. Read the whole agreement before you talk to us — the terms themselves, not a summary of them.
Ask an AI about us. Open ChatGPT or Perplexity and ask what Reyter charges, whether there is a lock-in, and who owns the ad accounts. If the answer comes back specific and correct, that is this site doing the exact work we sell. If it does not, you have learned something too.

Why this agency exists

The short version: we watched the same expensive mistake happen to hundreds of small businesses, and it was structural — not bad luck.

Chapter one

What you learn spending other people's money

Reyter's founder, Gabriel Facenda, is a physics engineer who ended up in an unusual seat: running paid acquisition for Silicon Valley startups. For three years the job was to take venture money and turn it into customers, on a scoreboard that updated every single day.

That environment teaches you something specific. Not "creative best practices" — arithmetic. What a customer is actually worth. Which keyword is quietly draining the budget. Why a campaign that looks great in the dashboard is losing money in the bank account.

Three things moved the number, every time: measuring the right event, fixing the page before the ad, and cutting the loser in week two instead of week ten. Everything else was noise.

Chapter two

Then we looked at what small businesses were being sold

The same channels. A fraction of the rigor. And a pricing model that quietly works against the client: a percentage of ad spend.

Think about what that model rewards. Your agency's revenue goes up when your budget goes up. Recommending you spend less is recommending they earn less. Nobody is a villain in this story — the incentive just points the wrong way, every day, on every decision.

Stack a 12-month contract on top, add ad accounts owned by the agency so leaving means starting over, and you have a business that does not need to be good to be profitable.

An agency paid on your spend is not neutral about your spend. At $10,000 a month in ad budget, a 15% fee is $1,500. At $40,000 it is $6,000 — for an account that is usually less work per dollar, not more. Everything else — the reports, the QBRs, the dashboard logins — is downstream of that one fact.

Chapter three

So we built the opposite, on purpose

Flat monthly fee, published on the page. Accounts in your name from day one. Month to month, ten days to cancel, terms public before the first call.

None of that is generosity. It is what is left when you remove every incentive that is not "make this work." If we tell you to cut spend in half, it costs us nothing — which is the only condition under which that advice is worth anything.

Chapter four

The part most agencies leave out

Paid traffic stops the day you stop paying. That is fine — it is a faucet, and a faucet is useful. But a business built only on rented attention is a business that can never stop renting.

So there is a second layer: being found when you are not paying. Ranking in Google, and being the source ChatGPT, Gemini and Perplexity name when someone asks them what to buy. That work compounds while the ads carry the near term.

That is the whole thesis. One engine for demand today, one for demand later. Below is exactly how they fit together.

The three layers of a growth engine

Every plan below is one, two, or all three of these. Understanding them is how you pick — not by comparing feature lists.

1

Capture demand that already exists

Someone types "emergency plumber near me" into Google. They are not browsing — they are buying. Search puts you in front of that moment. It is the fastest revenue in marketing and the easiest to measure.

Google Search · fastest payback

2

Create demand that does not exist yet

Search volume is finite. Once you own your keywords, the only way up is to make more people want the thing. Instagram and Facebook reach people before they search — and every one you convince becomes a Google search later.

Meta · feeds layer one

3

Own the answer, permanently

Rank in Google organically and get cited by ChatGPT, Gemini and Perplexity when someone asks them for a recommendation. Slower to build, and it does not switch off when the card declines.

SEO + AEO · compounds

Run layer one alone and you will hit a ceiling. Run three alone and you will wait months for anything. The order matters, and it depends on your budget — which is what the model below is for.

What that has produced

Real campaigns Gabriel has run. Named clients are covered by NDA, so the industry and market are what we can share.

SaaS fintech · San Francisco

Scaled from 12 to 85 qualified leads a month on Google Search. Most of the gain came from fixing what the account counted as a conversion, not from new campaigns.

7x more leads

-60% cost per lead

B2B marketplace · United States

Full-funnel strategy returned 5.2x on ad spend in 90 days. Growth came from cutting the losing half of the keyword set before scaling the half that worked.

5.2x return

2x pipeline

Edtech · Brazil

Tripled enrollments on the same media budget, running Google and Meta together instead of separately, with one shared conversion definition.

3x enrollments

Same ad budget

Results from real campaigns. Client identities protected under confidentiality agreements. Paid media results vary by industry, offer and execution — this is what happened, not what we promise you.

“I have sat on the client side of an agency relationship. The reports were beautiful and nobody could tell me which campaign was making money. I built Reyter so that question always has a one-sentence answer.”

Gabriel Facenda · Founder, Reyter

Who actually does the work

Reyter is deliberately small. Five new clients a month is not a scarcity tactic — it is the number of accounts one senior operator can actually run well. When it is full, we say so.

What this could look like in your business

Move the two sliders. The model uses US market averages and shows a range — because a single number would be a promise, and nobody can honestly make one.

How this model is calculated

Four inputs: what you sell, which channels you run, your monthly ad budget, and what one customer is worth to you. Budget divided by cost per lead gives the lead count — the cost-per-lead figures come from US market averages, where Google Ads runs roughly $5.42 per click at about an 8.18% conversion rate overall, with per-industry costs from around $1.60 per click in arts and entertainment up to $8.58 in legal services (WordStream 2025–2026 benchmarks). Leads times a close rate gives new customers; close rates vary by model, since local services close a higher share of inbound than B2B, which has longer cycles. Customers times customer value gives revenue. Revenue divided by total investment — your ad budget plus our flat fee — gives return. We put our own fee in the denominator on purpose: a return figure that hides the management cost is not a return figure.

Running both channels applies a modest 15% cross-channel lift, because retargeting search visitors on social and capturing social-generated demand on search does genuinely outperform running either alone. The displayed range is one central estimate plus or minus 30% — we deliberately do not multiply the best-case cost per lead by the best-case close rate, because compounding the optimistic ends of every band produces a top number nobody should believe. These are market averages, not your account. On the call we replace every one of them with your real numbers.

Three plans. Pick the layer you are ready for.

For scale: a US in-house paid media hire costs $70k–$110k a year. A percentage-of-spend agency costs you more every single time you grow — that is the model working as designed, not a surcharge.

Every plan includes strategy, build, daily management, creative direction and reporting a human wrote. The difference is how much of the engine is running, and each card says what it leaves on the table.

Signal

Prove one channel works.

For businesses under about $1,500/mo in ad spend, or anyone who wants proof before committing further.

$1,200 /mo

Flat. Ad budget paid separately, direct to the platform.

One channel — Google Search or Meta, your call after the audit
Conversion tracking built right — the part most accounts get wrong
Campaign build, daily bid and budget management
Creative direction and copy for every ad
Monthly report in plain English: leads, cost per customer, return
Direct line to the person running your account

One channel done properly beats two done halfway. The cheapest way to find out whether paid media works for you.

What you give up You are capped by one channel's ceiling. On Search that means you stop growing when you own your keywords; on Meta it means you are creating demand with nothing set up to catch it.

Where most start

Compound

Capture demand and create it.

For businesses ready to put $1,500–$5,000/mo behind both channels, so they feed each other instead of competing for credit.

$1,900 /mo

$500/mo less than running both as separate engagements.

Everything in Signal, on both channels
One shared conversion definition — so both platforms optimize toward the same customer, not the same click
Cross-channel retargeting: search visitors followed on social, social audiences captured on search
Budget shifted between channels monthly based on what is actually returning
Creative testing on a fixed cadence, not when someone remembers
Landing page recommendations from real conversion data

Search demand is a fixed pool — once you own your keywords, growth stops. Meta is the only lever that makes the pool bigger.

What you give up $700/mo more than Signal, committed before either channel has proven itself for you. If you have never run paid media at all, Signal answers that question for less.

Stop renting your traffic.

For businesses above about $5,000/mo in ad spend whose paid engine already works — and who do not want it to be the only thing holding the pipeline up.

$2,397 /mo

$1,900 paid engine + $497 organic & AI layer.

Everything in Compound
SEO — technical fixes, structured data, content built around what your buyers actually search
AEO — structured so ChatGPT, Gemini and Perplexity cite you by name when someone asks for a recommendation
Ongoing content, rank monitoring, and updates as Google and the AI models change
Quarterly strategy session on the whole engine, not one channel

Paid buys you customers this month. This is the only tier that also builds something you still own when the spending stops.

The honest trade This is the slowest layer to pay off — technical work lands in 10–20 business days, AI citations in weeks, rankings over 1–3 months. It is also the only one you still own after you stop paying us.

Not sure which line you are on? and we will name one — including when the answer is the cheaper one.

One-time builds, when the foundation needs it

Sending traffic to a page that does not convert is the most expensive mistake in this business. If your page is the bottleneck, we fix that before we spend a dollar driving people to it.

Conversion landing page

From $997

One page, one job: turn the click into a conversation. Built around the campaign it serves, with tracking wired in from the start.

Website build

From $2,497

A full site designed to sell, not to win design awards. Fast, mobile-first, and structured so search engines and AI models can actually read it.

SEO + AEO overhaul

From $3,497

A one-time deep pass on the site you already have: technical SEO, structured data, AI-readable files, content and FAQ. Optional $497/mo to maintain it.

One-time, no subscription attached. You can take the build and manage it yourself — several clients have.

How this compares to the alternatives

A fair look at your four real options. Numbers are typical US market ranges, not quotes.

	% of spend agency	Freelancer	In-house hire	Reyter
Typical cost	10–20% of ad spend, often with a minimum	$500–$2,000/mo	$70k–$110k/yr plus benefits	$1,200–$2,397/mo flat
Cost when you scale spend	Rises with your budget	Usually renegotiated	Flat	Flat
Incentive to cut waste	Works against them	Neutral	Aligned	Aligned
Who runs your account day to day	Often a junior on 20+ accounts	One person, one skill set	One person, learning on your budget	The senior who sold it to you
Commitment	6–12 months typical	Varies	Permanent	10 days' notice
Who owns the ad accounts	Frequently the agency	Usually you	You	Always you

Scroll the table sideways to see every column →

The first 30 days, specifically

Day 0 — the call
Thirty minutes. We look at your numbers, your page and, if you are already running ads, the account itself. You leave with a read on your situation whether or not you hire us.
Days 1–5 — foundation
Accounts created or transferred into your name. Conversion tracking rebuilt so it counts customers, not clicks. Whatever is broken in measurement gets fixed before a dollar is spent.
Days 5–10 — build and launch
Campaign structure, keywords or audiences, ad copy and creative. You approve, we launch. First leads on Search often arrive within 24–48 hours.
Days 10–30 — the part that matters
Daily management. Cutting what loses, funding what works, testing new creative on a fixed cadence. You get a monthly report written in sentences, plus a standing direct line for anything urgent.

Questions people actually ask

How much does Reyter cost?

One channel is $1,200/mo. Google and Meta together are $1,900/mo. Adding the SEO and AEO layer is $497/mo on top. One-time builds: a landing page from $997, a website from $2,497, and a full SEO + AEO overhaul from $3,497. Those are management fees. Your ad budget is paid directly to Google and Meta, on your own accounts.

Why a flat fee instead of a percentage of ad spend?

Because a percentage pays your agency more when you spend more, whether or not the spend works. A flat fee removes that. When we tell you to cut a campaign, cutting it costs us nothing — which is the only way that advice is worth listening to.

Is there a contract? Am I locked in?

There is a contract, and it fits on one page. You can read the full terms before you talk to us. It renews monthly and either side can end it with 10 days' notice. No cancellation penalty, no minimum term.

Who owns the ad accounts?

You do. Google Ads, Meta Business Manager and Analytics are created under your business, with you as the owner and us added as a user. If you leave, you keep the accounts, the data, the conversion history and the creative. Nothing is held hostage.

How fast will I see results?

On Google Search, first leads often arrive within 24 to 48 hours because you are showing up for demand that already exists. Performance usually stabilizes in 2 to 4 weeks once there is enough conversion data to bid on. Organic and AI visibility is slower by nature: technical work lands in 10 to 20 business days, AI citations follow in weeks, and rankings move over 1 to 3 months.

Do you guarantee results?

No, and neither can anyone else honestly. Paid media has real variance — your market, your offer and your close rate all move the number. What we do guarantee is the process, the transparency and your ability to walk away in 10 days if it is not working.

Do you work with businesses outside your time zone?

Yes. Reyter is fully remote and works with US businesses across all time zones. Calls are scheduled in your local time and reporting is asynchronous, so nothing depends on us being in the same room.

Where is Reyter based?

Reyter is a remote agency founded in Brazil, and it works in two markets: Brazil in Portuguese, the United States in English. The US method is not a playbook translated after the fact — it comes from the three-plus years Gabriel spent in San Francisco running paid acquisition for Silicon Valley startups. Everything is quoted and billed in USD, every call is in English and scheduled in your time zone, and the ad accounts are US accounts registered to your business. We put this on the page rather than leaving you to find it in the fine print.

You are one person. What happens if you are unavailable?

Two things make that survivable, and both are structural rather than promises. The accounts are in your name, so nothing lives anywhere you cannot reach — campaigns, audiences, conversion history and creative all sit in your Google and Meta accounts, not ours. And the cap of five new clients a month exists so the calendar has slack in it instead of being booked to the edge. Planned time away comes with dates in advance and campaigns set to run without daily intervention. If Reyter stopped operating tomorrow, you would keep a working account and lose a vendor — which is the opposite of what happens when the agency owns the account.

What am I paying for in month six?

The build is done by then, so the work changes shape rather than stopping: weekly search term and negative keyword review, creative replaced on a fixed cadence before it fatigues, budget moved toward whatever is returning, the conversion definition re-checked whenever your offer changes, and a monthly report saying what we changed, what it did and what happens next. If a month goes by where we cannot point to what we changed and why, you have ten days' notice — and we would rather you use it than resent the invoice.

What does AEO mean and why does it matter?

AEO stands for Answer Engine Optimization: structuring your site so ChatGPT, Gemini, Perplexity and Google's AI answers cite you as the source. Traditional SEO gets you a blue link. AEO gets you named inside the answer, which is increasingly where the buying decision happens before anyone clicks anything. Full guide here.

What you are actually risking

One month's fee and a 30-minute call. That is the entire downside.

No minimum term. Month to month from the first day, not after some introductory period.
No cancellation penalty. Ten days' written notice, either direction, no reason required.
Nothing to unwind. The accounts are already yours. Leaving means removing our access, not rebuilding from zero.
Terms public before you commit. Read them here — the whole agreement, not a summary.

What we will not do is promise a number. Anyone who guarantees you a specific result in paid media is either guessing or lying, and both cost you the same.

Find out in two minutes whether this fits

A couple of minutes of quick questions about your business, your budget and your page. You get a specific plan recommendation — and if the honest answer is that you are not ready for us yet, it will say that instead.

Skip ahead and book the 30-minute call

No sales sequence, no pressure on the call. If we are not the right fit we will tell you and point you somewhere better.

No junior is going to learn on your budget.