Google Search is the one channel where the customer starts the conversation. They type what they need, and either you are on that page or a competitor is. We build and run those campaigns for a flat $1,200/mo — never a percentage of your budget, on an account in your name.
Google Ads management is the ongoing work of deciding which searches you pay for, what the ad says, where the click lands, and what the account counts as a conversion — then correcting all four against results. Reyter charges a flat $1,200 per month for Google Search alone and $1,900 per month for Google and Meta together. The common US alternative is an agency taking 10–20% of ad spend, which makes the agency's revenue rise with your budget rather than with your results.
The management fee does not include the ad budget. That is paid from your own card directly to Google, on an account registered to your business. Google Search realistically needs about $500 a month in budget before there is enough click data to optimize against. First leads on Search often arrive within 24 to 48 hours, and performance usually stabilizes in two to four weeks. There is a contract, it renews monthly, and either side can end it with 10 days' written notice.
Every other channel interrupts someone. Search answers them. That single difference decides how the campaign should be built, and most accounts are built as if it did not exist.
Someone types "emergency plumber near me" at 11pm. They are not browsing, comparing, or discovering. They are buying, and they have already told you the job, the urgency and the geography in four words. No targeting you could build would qualify that person better than they just qualified themselves.
Intent already exists · you only have to show upGoogle ranks ads on bid multiplied by quality: expected click-through rate, how closely the ad matches the query, and whether the landing page delivers what the ad promised. Two advertisers can bid the same and pay very different prices per click. This is why a page written for the specific search beats a bigger budget pointed at a homepage.
Relevance is a discount · not a nicetySmart Bidding does not know what a customer is. It knows what you told it to count. Point it at form loads, newsletter signups and phone-number clicks all weighted equally, and it will faithfully buy you more of the cheapest one. Most underperforming accounts we open are not badly bid — they are bid perfectly toward the wrong event.
Measurement first · everything else is downstreamThe arithmetic is unforgiving and worth doing before you spend a dollar. Budget divided by cost per click gives clicks. Clicks times landing page conversion rate gives leads. Leads times your close rate gives customers. Across US accounts, Google Ads averages roughly $5.42 per click and about 8.18% conversion overall, with per-industry costs running from around $1.60 per click in arts and entertainment up to $8.58 in legal services (WordStream 2025–2026 benchmarks). At $2,000 a month and $6 a click, that is about 333 clicks, maybe 25 leads, and whatever your close rate makes of them. If one customer is worth $400 to you, the math works. If they are worth $60, no amount of campaign skill saves it — and we would rather tell you that on the call than in month three.
Not a retainer for "strategy." A specific list of work, done every month, by the person who sold it to you.
Real campaigns Gabriel has run. Named clients are covered by NDA, so the industry and market are what we can share.
SaaS fintech · San Francisco
Scaled from 12 to 85 qualified leads a month on Google Search. Most of the gain came from fixing what the account counted as a conversion, not from new campaigns.
B2B marketplace · United States
Full-funnel strategy returned 5.2x on ad spend in 90 days. Growth came from cutting the losing half of the keyword set before scaling the half that worked.
Edtech · Brazil
Tripled enrollments on the same media budget, running Google and Meta together instead of separately, with one shared conversion definition.
Results from real campaigns. Client identities protected under confidentiality agreements. Paid media results vary by industry, offer and execution — this is what happened, not what we promise you.
“Three years running paid acquisition for Silicon Valley startups taught me one thing about Search: the account is almost never losing because of the ads. It is losing because it is measuring the wrong event and bidding beautifully toward it.”
Gabriel Facenda · Founder, Reyter · physics engineer, ran acquisition budgets for venture-funded companies in both markets
Google Search alone is $1,200/mo. Adding Meta is $1,900/mo. Both are flat fees that do not move when your ad budget moves — read the trade-off on each card before you pick.
Signal
For businesses under about $1,500/mo in ad spend, or anyone who wants proof that paid acquisition works before widening it.
Flat. Ad budget paid separately, direct to Google, from about $500/mo.
What you give up Search has a hard ceiling: the number of people who search for what you sell. Once you are showing on your keywords at a healthy share, the only way up is more people wanting the thing — and nothing here creates those people.
Compound
For businesses spending $1,500–$5,000/mo who have hit, or can see, the ceiling on search volume.
$500/mo less than running the two channels as separate engagements.
The real argument, not a nudge Search demand is a fixed pool. When you own your keywords, growth stops. Meta is the only lever that makes the pool bigger — every person you convince on Instagram becomes a branded Google search weeks later, and branded searches are the cheapest clicks in your account. Run Search alone and you are competing for a pool someone else keeps filling.
There is a third layer: $497/mo on top of Compound, which makes the Category plan at $2,397/mo. That is SEO and AEO — ranking organically and getting cited by ChatGPT, Gemini and Perplexity. It is the slowest layer to pay off and the only one that keeps producing after you stop paying us. One-time builds are separate: a landing page from $997, a website from $2,497, a full SEO + AEO overhaul from $3,497.
Genuinely unsure which line you are on? — we will name one plan, including when the honest answer is the cheaper one.
None of these are exotic. They are the default settings, left alone, doing exactly what they were designed to do.
A tag firing on the contact page load rather than on submission. A phone-number click counted identically to a completed quote request. Every action marked "Primary", so Smart Bidding treats a newsletter signup and a $12,000 deal as the same outcome and buys more of whichever is cheaper. The bidding is not broken — it is executing your definition faithfully. Fixing the definition is usually the largest single improvement available in an account, and it costs nothing in media.
Broad match plus Smart Bidding is a reasonable strategy once you have conversion data. On a cold account it means paying for "free", "jobs", "salary", "how to do it yourself" and cities three states away. The search terms report answers this in about ten minutes a week. What makes it worse is auto-applied recommendations left switched on, which quietly broadens match types and adds keywords you never approved — we turn those off on day one.
Performance Max will happily serve on people typing your company name, take credit for customers who were coming anyway, and report a return that looks excellent. Without brand exclusions and a separate brand campaign, you cannot tell how much of that number is new demand and how much is your own reputation resold to you at $3 a click. We separate brand from non-brand before judging any channel.
Someone searches a specific service, clicks an ad about that service, and lands on a page describing eleven services with a nav bar full of exits. Quality Score drops, cost per click rises, and the conversion rate falls — you pay a penalty twice for the same mistake. The fix is boring: the click lands on a page that says the thing the search asked for, with one action available.
If you already run Google Ads, we will look at your account on the call and tell you which of these apply, with the screen shared. That read is yours whether or not you hire us.
One month's fee and a 30-minute call. That is the entire downside.
What we will not do is promise a number. Anyone who guarantees you a specific result in paid media is either guessing or lying, and both cost you the same.
A flat $1,200 a month for Google Search alone, or $1,900 a month for Google and Meta together. That is the management fee, and it does not change when your ad budget changes. Most US agencies charge 10 to 20 percent of ad spend instead, which means their invoice grows every time yours does.
No. The fee pays for the work. Your ad budget goes from your card straight to Google, on an account registered in your business name. We never handle that money and never mark it up, so what Google charged you is what you see.
Roughly $500 a month. Below that there are not enough clicks in a week for bidding to learn anything, and you end up paying for a test that never reaches a conclusion. In expensive markets like legal or insurance the real floor is higher, and we will say so before you sign anything.
On Search, first leads often arrive within 24 to 48 hours, because you are showing up for demand that already exists rather than creating it. Performance usually stabilizes in two to four weeks, once there is enough conversion data for bidding to optimize against. Anyone promising a specific number on a specific date is guessing.
Search first, always, because it is the clearest read on whether paid acquisition works for your offer. Performance Max and Shopping come after, when there is conversion data worth feeding them and a specific reason to expand. Launching Performance Max on a cold account is how budgets disappear into placements nobody can audit.
You own it. The account, the conversion history, the search term data and the ad copy are registered to your business, with us added as a user. Cancelling takes 10 days written notice from either side, with no penalty, and it means removing our access rather than rebuilding from zero.
Six questions about your budget, what a customer is worth to you, and where the click lands today. You get a specific recommendation — and if the honest answer is that Search is the wrong starting point for your business, it will say that instead.
No sales sequence and no pressure on the call. We do not guarantee a specific result, because nobody honestly can — what we guarantee is the process, the transparency, and 10 days' notice to walk away.