Facebook and Instagram ads — Meta's two platforms, one account, one flat fee.
Search only captures people already looking. Instagram and Facebook reach the ones who do not know you exist yet — and turn them into the searches you win later. We build and run those campaigns for a flat $1,200/mo, on a Business Manager in your name.
Meta ads management is the ongoing work of running paid campaigns on Instagram and Facebook: campaign and audience structure, the creative itself, the pixel and Conversions API setup that measures what happened, and the daily decisions about what to keep funding. Reyter charges a flat $1,200 per month for Meta alone and $1,900 per month for Meta and Google Search together. The common US alternative is an agency taking 10–20% of ad spend, which pays the agency more as your budget grows, whether or not the budget works.
The fee excludes the ad budget, which is paid from your own card directly to Meta, on a Business Manager owned by your company. Meta realistically needs about $400 a month in budget to gather enough conversions to leave the learning phase. Unlike Search, Meta interrupts people instead of answering them, so the first two weeks are learning and creative testing and an honest read usually arrives between weeks four and eight. There is a contract, it renews monthly, and either side can end it with 10 days' written notice.
That is the whole distinction, and getting it wrong is why most Meta accounts underperform. You are not answering a question. You are creating the question someone will type into Google three weeks from now.
Nobody opened Instagram to find a contractor. Your ad appears between a friend's photo and a Reel, and it has roughly one second to earn the next three. That means the hook is not a nice-to-have on top of the offer — on this channel the creative is the campaign. Everything else is plumbing around it.
Attention is borrowed · not requestedDetailed interest stacking mattered a decade ago. Today Meta's delivery system finds buyers faster than any audience you can hand-build, provided you feed it two things: a clean conversion signal and creative that self-selects. An ad that opens with "landlords in Austin" filters the audience more precisely than a targeting checkbox ever did, and it does it in the auction, for free.
Broad delivery · steered by the signal you sendMost people who see a good Meta ad do not buy from it. They remember the name and search it days later. That is not wasted spend — it is the channel doing its actual job, and branded searches are the cheapest, highest-converting clicks any account has. The catch: if you are not on Search for your own name, somebody else buys the customer Meta paid to create.
Feeds Google · which is where it convertsWhich leads to the honest version of the arithmetic. Meta is slower to prove than Search and harder to attribute, because the click and the purchase are often separated by weeks and a different channel. If you need revenue this month and you sell something people actively search for, start with Google. If your product needs explaining, if your category has thin search volume, or if you have already saturated your keywords, Meta is the only lever that makes the pool of buyers bigger. Those are different problems, and we will tell you which one you have before you pay us anything.
Not "social media management." No posting calendar, no follower growth, no engagement reports. Paid acquisition, measured in customers.
Real campaigns Gabriel has run. Named clients are covered by NDA, so the industry and market are what we can share.
Edtech · Brazil
Tripled enrollments on the same media budget, running Meta and Google together instead of separately, with one shared conversion definition across both platforms.
B2B marketplace · United States
Full-funnel strategy returned 5.2x on ad spend in 90 days, with social creating the demand that search then closed.
SaaS fintech · San Francisco
Scaled from 12 to 85 qualified leads a month. Most of the gain came from fixing what the accounts counted as a conversion, not from new campaigns.
Results from real campaigns. Client identities protected under confidentiality agreements. Paid media results vary by industry, offer and execution — this is what happened, not what we promise you.
“On Meta the most expensive mistake is judging it like Search. It is not a faster horse for the same race — it is the thing that puts people in the race. Measure it on that, or you will kill it in week three while it is working.”
Gabriel Facenda · Founder, Reyter · physics engineer, ran acquisition budgets for venture-funded companies in both markets
Meta alone is $1,200/mo. Meta plus Google Search is $1,900/mo. Both are flat fees that do not move when your ad budget moves — read the trade-off on each card before you pick.
Signal
For businesses under about $1,500/mo in ad spend, or anyone whose category has too little search volume for Google to carry alone.
Flat. Ad budget paid separately, direct to Meta, from about $400/mo.
What you give up You will create demand with nothing set up to catch it. People will see the ad, remember the name, search it a week later — and land on whoever is bidding on that search. Running Meta without Search means paying to warm up a market and letting someone else close it.
Compound
For businesses spending $1,500–$5,000/mo who want the two channels feeding each other instead of arguing over credit.
$500/mo less than running the two channels as separate engagements.
The real argument, not a nudge Meta and Search both claim the same customer, and if you run them separately you will believe both reports and overpay accordingly. Run together, the credit gets reconciled once: Meta is measured on the demand it creates, Search on the demand it closes. That reconciliation is also the fastest way to find out that one of the two is carrying the other — which is information you cannot buy from a single-channel setup.
There is a third layer: $497/mo on top of Compound, which makes the Category plan at $2,397/mo. That is SEO and AEO — ranking organically and getting cited by ChatGPT, Gemini and Perplexity. It is the slowest layer to pay off and the only one that keeps producing after you stop paying us. One-time builds are separate: a landing page from $997, a website from $2,497, a full SEO + AEO overhaul from $3,497.
Genuinely unsure which line you are on? — we will name one plan, including when the honest answer is the cheaper one.
None of these are exotic. They are the defaults, left alone, doing exactly what the defaults do.
The pixel fires on every page load and the campaign is optimized for that, so Meta dutifully finds people who load pages and never buy. Layer on iOS tracking restrictions and ad blockers eating a real share of browser events, and the delivery system is learning from a partial, biased sample. The fix is a defined purchase or qualified-lead event, sent through both the browser pixel and the Conversions API with proper deduplication so nothing is counted twice.
Meta's delivery system needs a meaningful number of conversions per ad set per week before it stops guessing. Split $600 a month across eight audiences and no ad set ever gets there, so every one of them is priced as if it were day one, forever. Every edit to budget, audience or creative also restarts the clock. Fewer ad sets with real budget beats a beautiful audience matrix that never exits learning.
Meta is a creative-burn channel. Frequency climbs, the same people see the same ad, CPM rises and results decay — and because it happens gradually it usually gets blamed on the algorithm, the season, or the agency. Nobody is watching frequency or the reach curve. New angles need to enter on a fixed cadence, and losers need to be retired on evidence rather than on how much someone liked the design.
By default Meta claims credit on a 7-day click and 1-day view window. Google Ads counts differently. Your CRM probably records last click. So all three reports disagree, everyone picks the flattering one, and budget gets moved based on a number that was never comparable. Before we judge either channel we agree on one source of truth, and we compare platform-reported results against what actually landed in the business.
If you already run Meta ads, we will open the account on the call and tell you which of these apply, with the screen shared. That read is yours whether or not you hire us.
One month's fee and a 30-minute call. That is the entire downside.
What we will not do is promise a number. Anyone who guarantees you a specific result in paid media is either guessing or lying, and both cost you the same.
A flat $1,200 a month for Instagram and Facebook alone, or $1,900 a month for Meta and Google Search together. The fee is identical whether you spend $1,000 or $30,000 with Meta, because it is priced on the work rather than as a percentage of your budget.
No. Your ad budget is paid from your own card directly to Meta, on a Business Manager registered to your company. We never touch that money and never mark it up. The fee covers strategy, campaign build, creative, tracking and daily management.
Roughly $400 a month. Meta needs a certain volume of conversions before the delivery system stops guessing, and under that level a campaign spends its whole life in the learning phase. Running Meta and Google Search together means about $900 a month in total ad budget.
No. Boosting tells Meta to find people who will engage with a post, which is a different job from finding people who will buy. We build real campaigns: objective, audience and budget structure, creative made for the feed, and a pixel plus Conversions API setup that reports what actually happened.
We do. Direction, hooks, copy, and static and carousel assets built from professional templates, plus short-form edits from footage you already have. What we do not do is film-grade video production. If your offer genuinely needs a commercial shoot, we will say so rather than pretend a template will carry it.
Slower than Google Search, for a structural reason: nobody on Instagram asked to see you. Expect the first two weeks to be learning phase and creative testing, and an honest read on whether the channel works somewhere between weeks four and eight. If you need revenue this week, start with Google Search instead and add Meta after.
Six questions about your budget, what a customer is worth to you, and where the click lands today. You get a specific recommendation — and if the honest answer is that you should start on Google Search instead, it will say that.
No sales sequence and no pressure on the call. We do not guarantee a specific result, because nobody honestly can — what we guarantee is the process, the transparency, and 10 days' notice to walk away.