Our terms, in plain English
This is the plain-English summary of the agreement we would sign with you, published here before you ever talk to us. Almost nobody does that, which is exactly why we do. Read it now, decide later.
One thing to be clear about: this page is a summary written for humans. The executed agreement — the document you actually sign, with your name, scope and fee filled in — is what governs the relationship. If this page and that document ever disagree, the signed document wins. Updating this page does not change an agreement already signed; that one keeps the terms it had on the day it was signed.
1. Who this is between
Reyter — a digital marketing agency, operating remotely and serving businesses across the United States. Contact: gabriel.facenda.bueno@gmail.com.
The contracting entity. Reyter is a Brazilian-registered business serving US clients remotely. The contracting entity and its registration details are named in full in the agreement we send you — and we send it before anything is signed, so you can read that clause in advance rather than discover it after. If your procurement process needs the entity details earlier than that, ask on the call and we will send them the same day.
You — the business that hires us, identified by name in the signed agreement.
2. What we deliver
The exact scope is whatever is written in the proposal attached to your agreement — channels, deliverables and reporting cadence. Nothing beyond that is promised, and nothing in that proposal is vague on purpose.
In practice, the ongoing plans are:
- Signal — one channel, Google Search or Meta. Campaign build, conversion tracking set up correctly, daily bid and budget management, ad copy and creative direction, and a monthly report written in sentences.
- Compound — the same work on both Google and Meta, with one shared conversion definition, cross-channel retargeting, and budget moved between the two channels monthly based on what is returning.
- Category — everything in Compound plus the organic layer: technical SEO, structured data, content, and AEO work so AI answer engines can cite you. This layer is slower by nature and we say so on the site.
One-time builds — a landing page, a website, or a full SEO + AEO overhaul — are separate projects with their own scope and price, and carry no subscription with them.
3. What it costs
- Signal: from $1,200 per month.
- Compound: from $1,900 per month.
- SEO + AEO layer: +$497 per month on top of Compound.
- One-time builds: landing page from $997, website from $2,497, SEO + AEO overhaul from $3,497.
The fee agreed in your proposal is fixed for the term. It does not change because your ad budget changed. There is no setup fee and no percentage of spend.
Your ad budget is separate and is not paid to us. You pay Google and Meta directly, from your own accounts, with your own payment method. We never take custody of your media budget.
Billing. Fees are invoiced monthly, on the date set in your proposal. If an invoice goes more than 10 days past due, we pause campaign work until it is settled — that pause is not a termination, and we do not add penalty interest.
4. How long it lasts
The agreement runs month to month from the date it is signed, and renews automatically for successive one-month periods unless either of us gives notice under section 5.
There is no minimum term and no introductory period you have to survive before the monthly terms apply.
5. How either of us ends it
Either party may terminate with 10 days' written notice, for any reason or none, with no penalty. Email counts as written notice.
After notice, we finish the current month's delivery and hand over control of the accounts and assets. Our access is removed within 5 business days of the end date.
There is no cancellation fee, no clawback of discounts, and no obligation to explain the decision.
6. Your accounts stay yours
All advertising and analytics accounts used for your work — Google Ads, Meta Business Manager, Google Analytics and anything similar — are created under your business, with you as the owner. We are added as a user. We never run your campaigns inside an agency-owned account.
If you leave, you keep everything: the campaigns, the custom audiences, the historical performance data, the conversion tracking setup, and the creative. Nothing is deleted, withheld or held as leverage.
7. Intellectual property
For one-time builds — landing pages, websites, SEO and AEO deliverables — ownership of the delivered work transfers to you once it is paid for. You can take it, host it wherever you want, change it, or have someone else maintain it.
Two normal exceptions: third-party components delivered under their own license (fonts, stock imagery, plugins) stay under those licenses, and we keep the right to reuse our own general know-how, methods and non-client-specific templates. Ads, copy and creative produced for your campaigns are yours.
8. Confidentiality, both directions
Both sides keep quiet about the other's strategic, commercial and financial information, customer data and performance metrics. That obligation survives the end of the agreement for 3 years, except for information that becomes public through no fault of either party.
We may describe the work generically in our own marketing — for example, "a B2B marketplace in the United States" — without naming you, unless you give us written permission to name you.
9. Personal data
For personal data belonging to your leads and site visitors, you decide what is collected and why. We handle that data only to run the work you hired us for, following your instructions, and we do not share it with anyone outside the tools required to deliver the service.
How Reyter handles data collected on this website is a separate matter, covered in our privacy policy and privacy choices.
10. What we do not promise
We do not guarantee any specific number of leads, sales, revenue, cost per acquisition or return on ad spend. Paid media has real variance, and much of it sits outside our control: your offer, your pricing, your close rate, seasonality, competitors, and platform algorithm changes.
Every projection is an estimate, not a contractual commitment. That includes the calculator on this site, any figures in a proposal, and any range discussed on a call. They are built on market averages to help you think, not to bind either of us.
What we do commit to is the work itself: the process described in your proposal, honest reporting, and your ability to walk away with 10 days' notice if it is not working.
11. What we need from you
The work only moves as fast as the inputs. So you agree to:
- Give us the access we need — ad accounts, analytics, the website — in a reasonable time.
- Approve or reject creative, copy and campaign plans within the timeframe agreed in your proposal. Silence stalls the launch.
- Give us accurate information about your business, your offer and your numbers. Bad inputs produce confident, wrong optimization.
- Keep your platform billing active and stay within Google's and Meta's advertising policies.
- Tell us about changes that affect campaigns — new pricing, a product change, a supply problem, a seasonal shift.
12. Limitation of liability
Our total liability in any dispute is capped at the total fees you actually paid us in the 3 months before the event that caused it. Your ad budget is not part of that calculation, because it was never paid to us.
Neither party is liable to the other for lost profits, lost business opportunity, or indirect or consequential damages.
13. Non-exclusivity and assignment
This is not an exclusive arrangement. We may work with other clients, including in your industry, as long as there is no direct identifiable conflict — and if there is one, we tell you before taking the work.
Neither party may assign the agreement to someone else without the other's written consent.
14. Changes to the agreement
Changes are only valid in writing and signed by both parties. Updates to this public page do not alter agreements already signed.
15. Governing law
Governing law. The executed agreement names the governing law and the venue for any dispute. Because Reyter is a Brazilian business serving US clients, that clause is worth reading rather than assuming — so we send you the full agreement before you sign, and we will answer the question directly on the call if it matters to your procurement process.
Whatever that clause says, our preference is unchanged: we would rather solve a disagreement in a conversation than anywhere else. The 10-day exit exists so that neither of us ever needs the clause.
16. How it gets signed
When the terms make sense to you, we prepare a proposal with your scope and fee, generate the agreement pre-filled, and send it for electronic signature. It takes a couple of minutes, and nothing is charged until it is signed.
Work begins on the next business day after signature and first payment.
Still deciding?
Read who actually does the work, or book the 30-minute call. Nothing is signed on the call and nothing is paid on the call.